"Power down, look up."
Jasper Dark Sky Festival
Jasper Dark Sky is an annual festival celebrated about the stars and beyond. This is a three-part poster series promoting the event, along with a website and an interactive poster. I created three iterations and expanded on the strongest one.
The key is to achieve minimalism and to portray the vast and endless universe.
The background will be animated, with the stars and constellations moving slowly.
This mock-up displays the interactive component of the project. The moving constellations can be tapped on, and information will appear in the middle about that specific constellation (this is visible by clicking on the image). This element not only draws visual interest but keeps users engaged and informed.
IN PROGRESS: MORE PROMOTIONAL ITEMS, PAMPHLET