Jasper Dark Sky

Power down. Look up.

under co.

jasper-dark-sky.jpg
 

Jasper Dark Sky is an annual festival celebrated about the stars and beyond. This is a three-part poster series promoting the event, along with a website and an interactive poster. I created three iterations and expanded on the strongest one.

The key is to achieve minimalism and to portray the vast and endless universe.

 
web1.jpg
 

The background will be animated, with the stars and constellations moving slowly.

 
full size-2.jpg
 

This mock-up displays the interactive component of the project. The moving constellations can be tapped on, and information will appear in the middle about that specific constellation (this is visible by clicking on the image). This element not only draws visual interest but keeps users engaged and informed.

 

IN PROGRESS: MORE PROMOTIONAL ITEMS, PAMPHLET